I wanted to show case one of my recent success stories: Enter Helene Wasserman of http://employerhelpcast.blip.tv show. She had three ROI efforts to her podcasting.. here is her success story and I will put a conclusion on this already published story with an update..
Enter Helene Wasserman, a successful lawyer but not well known; both in her 200 lawyer firm or on the web. Yes she got an article or two published a year but she really had no marketing going for her. Enter PodcastingForLawyers. She started podcasting, both audio and video, blogging, using a video business CD, and recently an SEO website. Now, what has happened is amazing!
In six months, she is the newest “rock star” in her firm. Her name and show is all over the Internet from the, get this, the fishing channel to women’s health network! Her show is about employment law and as she has almost 20 episodes on the web now, she and her show appeals to the masses. Other podcast shows and video based websites are picking up her content. Her show has viral marketed and she is now enjoying the benefits. She has become a recognized expert in her field! Print media is now swarming around her; both from the legal profession but also from national based magazines not in the legal industry! Her ROI one might ask?
First, she wanted to be recognized by her firm as a driver: that happened. Second, she wanted to become the a recognized expert in employment law: that happened as other articles are quoting her as “High profile employment law attorney, Helene Wasserman…”. Third, to drive new business to her firm; this is now happening as she uses her show to introduce her to potential clients. We are watching what she is doing, and so are thousands of others! Way to go Helene Wasserman! She was even showcased at the “Blogworld and new media show” as an example of success in the podcast industry. Need we say more?
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The update: She got her first customer from podcasting! One of the guests on her show recommended her to a friend.... this wouldn't have happened unless she was podcasting! Way to go Helene Wasserman!!!!
Lawyers... get podcasting working for you too! Give me a call and I can discuss this exciting new media for you to brand yourself, become the recognized subject matter expert in your field, and to have this new tool to help gain clients!
Peter Brusso, 714-931-8123 or visit http://www.podcastingforlawyers.com
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